FLORA
2025-2026product engineering

Concept first, not pixel first. I joined FLORA as part of a personal mission to bring the creative control in a world optimizing for one-shot AI (slop). While other tools just bring AI models together, FLORA does so in a carefully curated manner, with a simple interface, and (soon) a full image editing tool suite.

FLORA is the creative tool for the next generation of creatives, which are increasingly able to protype/conceptualize the work of what previously would have been the effort of an entire production studio. Because of AI. Essentially, it's creative workflows on an infinite AI canvas. All your thoughts, in plain language, on your computer.

It allows creatives (such as many world-class agencies, production studios and others) to turn their entire creative process into a workflow, which lives in the form of an incredibly simple interface, combining many complex AI models that otherwise tools such as ComfyUI and others require tons of expertise to even get started with.

I am incredibly grateful for the team at FLORA for our ride together on many ambitious projects.

Some things I worked on

Aside from some other projects, I led the engineering efforts for image editing tools (Inpainting/Outpainting/Compositing/Cropping).

Inpainting
Inpainting showcase
Outpainting
Outpaint showcase
Cropping
Cropping showcase